Link Proximity
Does the proximity of the links in a webpage determine their quality? There are other ways that search engines determine the quality of the links in a webpage other than the PageRank of the page or the relevance of the content.
One of my hunch is that the proximity of the links from each other can be one of the determining factor of its quality. For example, it is common to see links displayed as list in sidebars. It is easy for one to analyze that they must be a blogroll, reciprocal links, or paid links which search engines can tag as low quality links that has nothing to do with the content.
I believe that links that are embedded in the content like citation links have higher quality in search engines than those listed somewhere. Being embedded in the content, it suggests that it is needed somehow especially if it is relevant with the topic. Search engines view these links as authoritative as they are often use to point to the source.
I think this is the reason why “Presell Pages” and “submitted articles” are seen as an effective way to increase PageRank and SERPs. Or it is just my flawed and untrained view of search engine optimization. Or maybe it is just my imagination.
February 22nd, 2006 at 10:12 am
Hi Kates!
first - I just enjoyed your photo-blog… great shots in there!
now - to your question about link proximity…
there’s a technology called “VIPS” which can even analyse a page’s content into header, footer, navigation bars… thereby valuing the links inside there …
just search for VIPS or check the google engineer’s feedback from an August search engine party session…
important facts:
- pagerank and “normal” links are devalued
- VIPS is used find those “ad boxes” automatically ( I even downloaded one demo to my PC and played with it - no rocket science at all… )
- presell pages are BIG… so big that I built the last 2 months on the site http://www.presellpageman to market these pages… important fact there is the “authority” of a site - expessed in age and number of .edu and .gov backlinks… the older and better linked the stronger and more effective to give the linked site “trust” (in terms of trustrank)
If you still have questions, checkout my site or just mail me…
Best regards,
presellpageman
February 22nd, 2006 at 10:15 am
What I forgot to mention… “Trust Rank” is related to a google patent registered earlier in 2005…
read more about it herre
http://www.marketingfan.com/a/search-engines/trustrank-explained.php
October 7th, 2006 at 6:36 pm
When you are buying back links to sites do you want to make sure all the sites have page ranking or is it better to buy some with good ranking and some without? I am tring to build my ranking on http://www.pierremoneymart.tv and it is taking for ever any ideas?
October 8th, 2006 at 8:27 am
Mixing sites links from site with high pr with low pr is good. That way se crawlers will not raise a link buying alert that could penalize you. To increase your pr even faster aside from having bunch of links pointing to your site, have a bit of information in your landing page that’s being update once in a while. That’ll make the se happy to schedule another visit to your site.